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I help companies build authentic, memorable brands—and scale them. My work starts with positioning and voice, then extends into integrated campaigns, partnerships, and channel execution across email, web, social, packaging, visual merchandising, and on-site activations. I’m equally comfortable crafting strategy and rolling up my sleeves to deliver the work, aligning teams around a cohesive omnichannel plan that drives demand, conversion, and retention. Experience spans B2B and B2C in retail, consumer, and luxury products. Core skills: brand management, go-to-market planning, merchandising, sales strategy, and market research. I partner closely with sales and product to ensure creative is not only on brand, but also built to perform.

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